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  • Infusionsoft announces $54M in funding; Act-On CMO comments on what it means for industry

    January 9th, 2013 No comments

    Today marketing automation provider Infusionsoft announced $54m in new funding from Goldman Sachs and Arthur Ventures. This following a slew of VC, M&A and IPO activity in the marketing automation industry in the last few months – further underscoring the importance of this technology and re-affirming analyst predictions that the market will continue to grow in the coming years.

    Atri Chatterjee, marketing automation expert and CMO at Act-On Software (www.act-on.com) on what this means for the industry.

    “This is another validation that marketing automation is a hot industry,” commented Chatterjee. “Marketing automation for SMBs is an open market with huge growth opportunities largely un-penetrated, since small and midsize businesses have been slow to adopt the technology. The market for enterprise is less than 35% penetrated, and for SMBs, it’s 3-5% penetrated.”

    Chatterjee continued: “This round brings Infusionsoft’s total funding amount to $74M, and other players in the space have raised over $100M. What happened to the days of running capital-efficient businesses? The market is huge and the opportunities plenty, but perhaps the best approach is to build a solid business based on fundamentals, which is what Act-On does: Customers pay real money to buy a service that helps them increase ROI.”

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