Oak Investment Partners Leads $20 Million Investment in a Series B Funding Round for China’s Yoyi Network

Based in Beijing, China, Yoyi Media, China’s leading online advertiser and publisher has announced on February 15, 2011, that it has completed $20 million in series B funding round, led by Oak Investment Partners. Other investors who participated in this funding round also include the company’s existing investors, Steamboat Ventures and Gobi Partners.

Yoyi Media is one of China’s leaders in targeted marketing and other internet marketing solutions. Founded in 2007, the company has already grown to have a decent sized group of well-known worldwide brands that include Nokia, Jim Bean, Papa John’s Pizza, Avaya, Microsoft, and others. Furthermore, Yoyi has also acquired a nice group of publishers as well. Some of these publishers include some worldwide names that include CCTV.com, MSN, ESPN.com STAR, and others.

According to the company’s cofounder and CEO, Junfeng Liu, the team at Yoyi is ecstatic to have such a large investor invest such a large amount of money to help the company advance in the ever-changing internet marketing industry. Mr. Liu further added that having a world class investment team funding the company, it does not only get the capital to grow, but the experience and resources that the team of investment partners bring to the company. Furthermore, the experience and capabilities that Oak Investment Partners will bring to the company will add some new resources that will allow Yoyi Media to grow and expand in the targeted marketing industry in China, the region, and worldwide.

Proceeds from this funding round will provide Yoyi the necessary capital needed to help its growth and expansion. The funding will also help the company continue to enrich its flagship platform which is not only being used by many of China’s popular brands and publishers, but also some global brands and publishers as well.

As part of the deal of this funding, Mr. Ren Riley, General Partner at Oak Investment Partners will join the company’s board of directors. Mr. Riley has already been proud to lead the investment in Yoyi Media and added that Yoyi Media has some enormous ambitions, but what is truly amazing is that the company has been doing well in competing with come very aggressive benchmarks. Mr. Riley further stated that his team at Oak Investment Partners believes that the business model that Yoyi provides is a great opportunity for his firm.

More praises were sung from Steamboat’s Perry Chui, stating that his firm is proud to be continuing its investment in Yoyi Media and his team will continue to be enthusiastic about working together with the management team of Yoyi Media, who have shown a great stamina in the highly competitive market of targeted internet marketing. Mr. Chui further added that his firm will continue to support Yoyi’s goal to provide a highly efficient target advertising platform to transform the target marketing industry.

Founded in 1978, Oak Investment Partners is a global investment firm that works together with entrepreneurs who provide the firm with high growth opportunities in high growth markets and industries. Typically, Oak Investment Partners primarily invests worldwide in software, tech, IT, healthcare, clean energy, and retail industries. Currently the firm has a worldwide base with offices in West Port, Connecticut, Minneapolis, Minnesota, and Palo Alto, California. Other companies in Oak’s portfolio include 1Life/One Medical, 2 Wire INC, Allos Therapeutics, Digital Media Group, EquaTerra, eSolar, and others.