Eye Tracking world leader Tobii Technology recently announced it has completed a $14 Million round of venture capital funding from Investor Growth Capital. The investment will be used to accelerate the company's rapid growth, enhance product development and expand global sales and marketing efforts.

Eye tracking is a technology that empowers a computer to know exactly where a person is looking. This offers a multitude of opportunities, ranging from enhanced control interfaces to brand new ways of understanding human behavior.

“Tobii has set out to drive integration of eye tracking in a range of different areas, and we are very pleased with the support from Investor Growth Capital. It will enable us to respond faster to the strong demand for our products and supply to global markets. At the same time we will be able to keep an even stronger focus on technology development”, says Henrik Eskilsson, CEO of Tobii Technology.

Thanks to a radical technology approach, Tobii has brought eye tracking out of the research laboratories and into new market domains. For example, eye tracking -based communication devices from Tobii are widely used by disabled people as a primary way to communicate. Within the market research industry, Tobii’s products provide objective insights into consumer attention and effectiveness of print advertising, TV commercials, product packaging, and online marketing. Tobii is also offering off-the-shelf or customized eye tracking components for integration into large industry applications.

“We are very excited to invest in Tobii Technology. Eye tracking is an enabling technology with appealing niche markets and huge long-term growth potential. Tobii is an international leader in the field and we look forward to supporting the company develop its current markets and introduce their world-class products in new segments”, says Anders Ösund, Vice President, Investor Growth Capital.

For more information, please visit www.tobii.com