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Investment to
Fuel Growth of Unprecedented Online Community for Physicians
Sermo, the
fastest growing online community created by physicians, for
physicians, recently announced the closing of a $3 million in total
Series A round of funding from Longworth Venture Partners. The
funding supports the rapid growth of Sermo’s revolutionary system
that enables physicians nationwide to discuss observations and
unanswered clinical questions from their daily practice, challenging
or corroborating each other’s opinions in order to improve patient
care.
“Sermo has
opened a door to a whole new way of surfacing important events and
trends in medicine,” said Paul Margolis, Partner, Longworth Venture
Partners and member of the Sermo board of directors. “We are very
enthusiastic about this investment – it’s clear from the rapid
adoption of Sermo during its pilot phase that this community is
something physicians have long awaited. There is no doubt that Sermo
will successfully fill a void in the current healthcare market.”
Sermo
leverages new social networking prediction markets and information
arbitrage technologies, to deliver an easy-to-use solution that
empowers physicians like no other. Sermo’s business model is unique
in that it financially rewards physicians who contribute their
astute observations and clinical insights to the community and, at
the same time, provides government health organizations, fund
managers and analysts with access to real-time, actionable data that
is customized to their specific interests. Ultimately, Sermo has
created an entirely new information exchange for improving patient
care.
“We knew we
were on to something when we started to see thousands of
registrations flow in during our pilot testing, but now we know this
is just the tip of the iceberg,” said Founder and CEO, Daniel
Palestrant, MD. “We have tapped into pent up demand among physicians
to share and benefit from each other’s insights. As Sermo harnesses
the power of social networking technology and applies it to a
financially astute business model, we have created a paradigm shift
in how new ideas in medicine are surfaced and investigated.” |