VantagePoint Venture Partners leads round, David Carlick takes board seat

Revcube, a company that makes software to automate and improve the relevancy of online marketing, recently announced that it has secured $14 million in series C financing led by blue-chip investment firm VantagePoint Venture Partners. Previous investors include Generation Partners and Transcosmos.

VantagePoint Managing Director and DoubleClick Founder David Carlick will join the Board of Directors.

Mr. Carlick is widely recognized as a thought-leader for online media and marketing. He has been a venture investor in online marketing companies since the mid-1990s. Earlier, he built Carlick Advertising into one of Silicon Valley's largest independent agencies, serving venture-backed startups such as Cypress Semiconductor and Silicon Graphics, as well as international corporations including Toshiba America. Mr. Carlick led the creation of Poppe Tyson's interactive marketing group, an online marketing pioneer serving companies such as Netscape, Chrysler, eTrade, T. Rowe Price, Merrill Lynch, and Cadillac.

The company announced that it would use the funds to grow its business, hire new people and continue to fine-tune its platform.

Revcube provides software that helps marketers and advertisers manage, automate and optimize multi-channel online ad campaigns to the highest return on their investment.

Revcube's services team helps clients achieve their online marketing goals and get the most out of their Revcube investment through industry expertise and a deep understanding of Revcube's proprietary platform. Consisting of a group of seasoned online marketers and analysts with over a century of cumulative experience, the services group gives actionable recommendations to each client, helping them reach their online marketing objectives.