Jacent Technologies, Inc., a leading supplier of on-demand ordering solutions for the restaurant industry, recently announced it has completed a $6.7 million round of funding. GIV Venture Partners, a private equity firm that partners with entrepreneurs of high-growth businesses with proven business models, led the round and was joined by existing investors Alignment Capital, Azure Capital Partners and Wand Partners. The new funds will be used to build operations and expand sales and marketing activity.

“Jacent addresses critical needs of the restaurant industry,” said Bill Melton, managing member of GIV Venture Partners and an entrepreneur with 25 years of experience building global technology companies. “Jacent technology improves the consumer’s experience, dramatically lowers costs, and simultaneously increases revenues. We believe the Jacent platform has high-growth potential and look forward to working with the Jacent team as they provide next-generation services to the restaurant industry.”

Designed to transform the customer’s ordering experience, Jacent Ordering-on-Demand™ centralizes large franchisee and corporate ordering operations using a variety of communication channels, including the Web, automated agents and live call center agents. The platform uncaps revenue by reducing the dependency on a fixed number of inbound phone lines, and initial customer testing indicates that it increases the average guest check size by more than 10 percent and dramatically decreases the number of dropped calls. In an industry that has a very high abandonment rate on calls that are placed on hold, these results can significantly increase a restaurant’s bottom line. 

“This round of funding will enable us to expand our operations to meet the growing demand for hosted call center and Web services for the restaurant industry,” said Jacent President and CEO Trevor Stout.

Founded in 2001, Jacent provides on-demand software and services to the restaurant industry which transform the customer’s ordering experience through phone, Web and emerging communication channels, increasing sales and enhancing brand loyalty. Jacent’s scalable, enterprise-level platform serves leading restaurant brands and is currently deployed in over 2,000 stores nationwide.

For more information, please visit www.jacent.com