Compete, Inc., a web analytics company that helps top brands improve their marketing with the online behavior of millions of consumers, recently announced that it has closed a $10 million round of funding.  The Series C round was led by Commonwealth Capital Ventures and also includes previous investors Charles River Investors, North Hill Ventures, William Blair Capital Partners VII, LLP and Split Rock Partners.  Compete, Inc. plans to use the funding to accelerate product development.

“With the popularity of Compete.com, the continuing growth of our client base and the recent explosion of interest from marketers in web analytics, this is a great time for Compete to expand our core set of offerings and increase our visibility,” said Don McLagan, Compete chairman, president and CEO. “This round of funding brings the tremendous talents and insights of Commonwealth Capital Ventures on board.  It helps us capitalize on the rapidly growing marketplace for web analytics and establish our behavioral data and insights as the marketing industry’s preferred solution.”

“Compete has all the components of a great investment: innovative products and services, a dynamic and rapidly-growing market, and a world-class management team with the experience to execute successfully,” said Steve McCormack, general partner at Commonwealth Capital Ventures.  “I am looking forward to the opportunity to work with Compete’s talented management team to build a leading company in the digital marketing industry.”  Steve McCormack from Commonwealth Capital Ventures will join Compete’s board of directors.

Compete helps the world’s top brands improve their marketing with the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, DaimlerChrysler, and Verizon Wireless rely on Compete’s services to create effective online experiences and highly profitable advertising campaigns.  Compete’s online behavior database – the largest in the industry – makes the web as engrained in marketing as it is in people’s lives.
 
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S.  

For more information, please visit www.competeinc.com