Hearst Interactive Media Leads Investment in Leading Pop Culture Gaming Platform

SAN FRANCISCO, May 18 VoxPop.TV, the leader in pop culture gaming, today announced that it has closed a $1.5 million round of financing that will help the company continue to accelerate product and market development of its gaming platform. The Series B round of venture capital financing is led by Hearst Interactive Media. Current investor True Ventures, which led VoxPop's Series A round of venture financing in May 2007, also participated in this round.

VoxPop.TV, founded in 2006 by entrepreneurs Bill Armistead, Mike Derezin, and Michael Hoffman, has become the leading player in pop culture gaming (games around opinions, predictions, and facts related to current events and topics). The company's flexible gaming platform is now used by a large number of top-tier online publishers to rapidly turn their content into compelling games for their audiences and advertisers.

"We're very excited to have Hearst, one of the world's largest diversified media companies, as a strategic investor," said Bill Armistead, founder of VoxPop. "Hearst has been expanding its position in the games space and we are very pleased that they have demonstrated their confidence in VoxPop by leading this financing round."

"VoxPop offers publishers a first-rate solution to engage audiences and attract advertisers," said Darcy Frisch, vice president of strategic investments at Hearst Interactive Media. "As demand for pop culture content continues to grow and the appeal of casual gaming persists, VoxPop is in a prime position to expand its business."

About VoxPop Network Corporation

VoxPop.TV, is the leader in pop culture gaming (games around opinions, predictions, and facts related to current topics and events). The company has created a flexible gaming platform that allows publishers to rapidly convert their existing content into compelling and contextually relevant online games for their audiences.

VoxPop-powered games help publishers generate additional revenue, page views and engagement for their sites. The company's client list includes many of the top-tier publishers in the areas of movies, TV, music, sports, celebrities, and fashion.

About Hearst Interactive Media

Hearst Interactive Media, a unit of Hearst Corporation (www.hearst.com), manages a portfolio of strategic investments in development-stage companies focused primarily on emerging media and interactive technologies. Throughout the Corporation, Hearst Interactive Media provides strategic guidance and advocacy for a wide range of technology-driven operational and development activities.

About True Ventures

True Ventures invests in promising entrepreneurs at the earliest stages in the highest-growth segments of the technology market. The Partners at True have started over ten companies as founders, and True is designed by entrepreneurs, for entrepreneurs. The firm clearly understands both opportunities and challenges in the earliest stage of development and provides young companies with a powerful, seasoned partner.

Source: VoxPop Network Corporation