|
Palladium Equity Partners, LLC, a private
equity firm based in New York, announced recently that it has
made a significant minority investment in
Sahale Snacks, a
Seattle-based producer of branded and private label all-natural,
gourmet snack food products. Winner of Health Magazine’s “Best
of Food” award in the snack category in 2006, Sahale Snacks
produces unique products that intersect important consumer
trends in natural and gourmet foods. The Sahale Snacks branded
line of six nut blends combines nuts and fruit with ingredients
inspired by regional cuisines, such as Moroccan Harissa and
Chipotle. This product line captured the top four positions in
the all-natural trail mix category among 134 SKUs within two
years of launch, according to SPINS, a leading provider of
information on the natural products industry.
Sahale Snacks launched its first products
in January 2004, at a small grocery store in Seattle. Today,
Sahale’s products can be found in over 4,000 locations
nationwide including Target stores and many Costco warehouses.
Sahale products are distributed through a national network of
natural, grocery and specialty distributors and also sold in
venues such as luxury hotels, cafes, theaters, and health clubs.
“We are excited to be partnering with
Sahale Snacks,” said Luis Zaldivar, Vice President of Palladium
Equity Partners, LLC. “We are looking forward to working with
Sahale Snacks’ co-founders Edmond Sanctis and Josh Schroeter and
their dynamic management team to advance the Company’s
successful strategy. With Sahale Snacks’ superior product
offerings and Palladium’s industry experience, we expect our
collaboration to further enhance the Company’s outstanding
recent growth,” Mr. Zaldivar concluded.
“When we launched our first line of
products in 2004 with the help of friends and family, we did so
with the belief that there was a need for all-natural, healthy
products that offer an epicurean taste experience,” said Edmond
Sanctis, co-founder of Sahale Snacks. “Palladium’s commitment
will allow Sahale to create even more innovative and exciting
new products and to further our core mission of offering people
sophisticated, convenient and healthy food.”
This is the fifth investment of Palladium
Fund III, which closed in March 2006 with $520 million of
committed capital.
Sahale Snacks, based in Seattle, was founded in 2003 by Josh
Schroeter and Edmond Sanctis after climbing Mt. Rainier and
enduring days of uninspiring trail mix and energy bars. The two
set out to create a natural and healthy snack that tasted like
great food. The Company follows a simple product philosophy:
start with all-natural ingredients, add a dash of “culinary
magic” and produce great tasting healthy snacks. Sahale Snacks
is dedicated to helping people “Snack Better.”
For more information, please visit:
www.sahalesnacks.com |