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Mzinga, the leader in
workplace and customer community solutions, announced recently it has secured
$32.5 million in a new round of financing.
Mzinga further
announced that the company plans to use this new funding to accelerate product
development in response to increased demand, expand into new market segments,
and increase sales and marketing investments.
In support of these goals, a portion of the proceeds is being used to finance
Mzinga’s recent acquisition of Prospero Technologies, a Massachusetts-based
social media provider with a strong client base in the media, entertainment, and
publishing sectors. [Please see related press release, Mzinga Acquires Prospero,
Solidifying Market Leadership in Business Social Media.]
The acquisition establishes Mzinga as the clear market leader over an array of
niche providers. Offering an unparalleled combination of best-in-class social
media technologies, rich domain expertise, and moderation services, Mzinga is
focused on improving business processes for marketing, human resources, and
customer service professionals.
“Securing a round of funding of this magnitude is indicative of the
significant market opportunity and increasing demand for business social media
solutions that address the needs of the enterprise,” said Barry Libert,
Mzinga’s Chairman. “It validates the caliber of our team and solution set,
as well as our strategy of delivering tangible bottom line results to business,
through what we call ‘pervasive community.’”
Generating more than $30 million in annual revenues, Mzinga has more than 125
enterprise customers, and services 1 billion page requests per month from 27
million users in 160 countries worldwide. The company’s marquee client roster
is a testament to its credibility and success, and includes such notable
enterprises as ABC, AOL, ESPN, CBS.com, iVillage, Chevron Corporation, Johnson
& Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World
Net, United Nations Development Programme, and Depository Trust & Clearing
Corporation.
The growth round of funding was led by W Capital Partners, a private equity firm
with more than $1.0 billion of committed capital under management. Also
participating in the round are institutional investors Bluecrest Capital
Finance, LP, GE Capital, and Knowledge Industries, as well as members of the
management team.
“We are witnessing a shift toward integrating social media into business
processes to drive revenue and customer loyalty,” said Robert Migliorino,
Managing Director of W Capital Partners. “Social media represents an enormous
opportunity within the market at large, and Mzinga is able to deliver this
functionality to enterprises seeking to improve their core business
processes.”
Mzinga is the leading provider of business social media solutions to drive
growth, innovation, and learning. Its combination of highly scalable technology,
rich domain expertise, and moderation services enables businesses to harness the
collective intelligence of employees, customers, and partners to achieve
tangible business results. Marketing, customer service, and human resources
professionals deploy Mzinga’s “pervasive community” solutions to achieve
higher revenues, lower costs, and greater workplace satisfaction.
Mzinga, whose name means “beehive” in Swahili, is headquartered in
Burlington, Massachusetts, and is generating more than $30 Million in revenue
with 150 employees. With 14,000 communities under management, Mzinga services
more than 1 billion monthly page requests from 27 million users in 160 countries
worldwide.
Mzinga’s marquee list of customers includes such global brands as ABC, AOL,
ESPN, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh,
Inc., Mercer, Prudential Financial, Deutsche Post World Net, United Nations
Development Programme, and Depository Trust & Clearing Corporation.
For more
information, please visit www.mzinga.com
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