Attributor, a new company whose technology addresses content originality on the Internet, recently announced the completion of its series B round of venture financing, bringing the company's total raised and available capital to more than $10 million. Led by Sigma Partners, the round also included previous investors: Selby Venture Partners, Draper Richards, First Round Capital and Amicus Capital.

Founded in 2005, Attributor has developed advanced technology that will for the first time empower publishers of all kinds to understand and unlock the value of their original content, including text, images, and video. By providing visibility into when and how publishers' content is re-used online, and by allowing publishers to set the terms for that re-use, Attributor will enable dramatic growth in the distribution and monetization of online content. CEO and Co-founder Jim Brock, formerly SVP at Yahoo lead the company where he led the highly successful communication and broadband operating groups, and CTO and Co-founder Jim Pitkow PhD, former CEO of Moreover and previously a research scientist at Xerox PARC, who has more than two dozen patents in the field of information retrieval.

“We are in the early days of a global content economy that harnesses the extraordinary power of self-publishing, viral syndication, and distributed advertising,” said Jim Brock, co-founder and CEO of Attributor. “We founded Attributor to provide the transparency and accountability necessary for this new marketplace to achieve its full potential.”

“Attributor's platform will for the first time address the issue of originality across all media types - including text, images and video - at Internet scale,” said Greg Gretsch, Attributor board member and managing director at Sigma Partners. “The investment reflects our belief that Attributor can become an essential service for all content owners, from large media companies to creative individuals, who seek to participate in the rapidly expanding content economy.”

Attributor's target customers are publishers of all sizes that are seeking a more effective way to identify, evaluate, and resolve originality and re-use issues for online text, images and video. Attributor is currently in testing with a select group of content publishers, and plans to officially launch its service in early 2007.

Attributor's technology platform provides transparency and accountability in online content use and licensing for the rapidly growing content economy. Attributor customers will include publishers of all kinds seeking a more effective way to identify, evaluate, and resolve re-use issues for content across the Internet. Based in Redwood City, California and privately held, Attributor is backed by Sigma Partners, Selby Venture Partners, Draper Richards, First Round Capital, and Amicus Capital.

For more news, please visit: www.attributor.com