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  • Skimlinks raises $4.5 Million to help Bloggers Increase their Gains

    November 15th, 2011 No comments

    Skimlinks, the San Francisco, California – based in-text monetization platform for Web publishers, has recently announced the end of the second round of funding which has brought the company the amount of $4.5 million. This funding round has been led by Bertelsmann Digital Media Investments. Along with this new amount of money, the company has managed to obtain by now the total amount of $7.5 million. In addition to BDMI, there are some new investors which participated to this funding round along with the previous investors: 500 Startups and Venrex Investment Management. The already existing investors are: Sussex Place Ventures, The Accelerator Group and NESTA (National Endowment for Science, Technology and the Arts).

    The money raised in this funding round is intended to be used in order to help the company continue to expand in the new vertical markets in the US and in the world. Skimlinks will also use this amount of money in order to sustain the product research and the development of the company as for them to be able to provide even higher yields for publishers, but also in order for them to be able to improve the customer experience and to increase the level of ROI for the advertisers.

    Alicia Navarro, the CEO of the company, stated the following: “We chose BDMI to lead this round because of its stellar experience in both online publishing and advertising. We’re delighted that all of our investors continue to believe in the value Skimlinks delivers, and we look forward to using this investment to continue our rapid expansion throughout Europe and the United States.”

    This new funding rounds comes just at the moment when the company has launched its newest in-text monetization solution for Web publishers, which features in-text product and price comparison across multiple vertical categories, known as Skim Words 2.0. This instrument is going to help publishers gain incremental revenues as customers are directed to the optimal retail site in order for them to buy what they need, while advertisers receive highly qualifies traffic. At this moment, this service can be used by publishers for free. The technology provided by Skimlinks monetizes product links on the sites of the publishers by converting them into affiliate links.

    Urs Cete, the Managing Director at BDMI, who will join Skimlinks’ board of directors as a result of this funding round, has stated the following: “We are excited to be investing in Skimlinks. The team is energetic and inventive, and the space is open for technical innovation.”

    Skimlinks has been founded in 2008 and has activated as a content monetization platform which rewards publishers for the role their articles and blog’s content plays in the creation of the intention of buying ever since. The products provided by the company are “intent-driven exit click economy”, meaning that they actually help increasing the speed of the purchase by fascilitating the access of the consumer to the commerce platform they are looking for when reading an advertised post.

    Skimlinks has 30 employees and it is based in London, San Francisco, and New York.

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