Woozworld raises $6 Million for Mobile Tween Application

Woozworld, the Montreal based company, has announced the end of newest funding round, which has brought the company an amount of $6 million. This funding round has been led by Telesystem and iNovia Capital, but also from some anonymous angel investors. As a result of this funding round, Bernard Gershon, the former General Manager and Senior Vice President of Disney, has joined the company’s board of advisors. Woozworld is a massive multiplayer user-generated social game for tweens (children aged between 9 and 14). The chief executive of the company, Eric Brassard, declared that the goal of the company is that of turning Woozworld into the safest destination of tweens.

Eric Brassard, the company’s President and CEO, declared: “Since Woozworld first launched, our main objective has been to make it the number-one safe destination, where tweens can creatively feed their imagination and innate desire to behave like young adults. The new funds will allow us to enhance Woozworld’s already highly successful formula both online and, moving forward, on the mobile.”

The company announces that the money gathered in this funding round is going to be used in order to expand Woozworld to mobile platforms and in order to boost its online marketing strategy. During the last 18 months, the users of the site have registered more than 7 million avatars and have built more than 14 million virtual spaces, which indicate the fact that there is a great demand for the product. Tweens access the Woozworld site in order to have the opportunity of creating their own worlds to develop virtual businesses such as restaurants or games. Based on this product, the company attracts more than 15 million unique visitors a month, which come from 180 countries. The company also has 76 million page views per month and data shows that the user base has increased three times during the previous six months. Data also indicates the fact that active users are spending an average of more than 70 minutes per day on the site.

Francois-Charles Sirois, the President of Telesystem, one of the funding ventures, stated the following: “We’ve been extremely pleased to see the progress that Woozworld has made in the last year. Woozworld is already considered a success but we believe with Woozworld’s phenomenal growth and their upcoming features, technology and offerings, Woozworld will surely become the leader in the tween virtual world industry.”

The company intends to use all its forces in order to maintain Woozworld a safe gaming environment for children, which parents can trust. The firm provides interactive games which allow members to play and also learn from the experience. All information to be given to the site is protected and the entire policy of the company is strictly following the Children’s Online Privacy Protection Act. Parents are encouraged to let their children play on Woozworld as this will keep them in a safe and educational environment. They will learn the principles of business and will be able to use their knowledge of the world in order to generate a virtual world which they will lead.