Supersonic Ads raises $4.2 Million from Greylock

Supersonic Ads, the Israeli start-up company based in London, recently managed to raise $4.2 million in venture capital. The company develops social in-game advertising solutions. The round A of funding has been led by Greylock Israel. Up to this moment, in the company there have already been invested $6 million, which has guaranteed a fast pace of growing for the Israeli start-up. After this round of funding, Greylock IL is to send its partner, Yoram Snir, to join the board of Supersonic Ads.

It is recently that the company has been selected as one of the few firms which have the right to sell Facebook credits. This actually enables the firm to run brand engagement campaigns and direct response offers for facebook Credits.

The recent funds raised by the company are going to be used in order to expand the international presence of Brand Connect, which is the Cost Per Engagement monetization solution when it comes to social games. The officials at Supersonic Ads state that the Brand Connect in-game videos and widgets have recently been receiving engagement rates between the values of 20 and 80 percent. Also, they have announced that they are benefiting from a captive targeted audience, which helps them have a fast pace of growth. Their service enables users to take action during the game in order to have the possibility of gaining Facebook credits which can afterwards be used for social games, virtual goods etc.

It is known that there are already several brands which are using the services provided by the Supersonic Ads units. In this category we can include Kellogg’s Hasbro and Disney. The charts which have been made public at the announcement of the successful funding round led by Supersonic Ads indicated the fact that increase in Facebook “likes” and high engagement on the video front is pretty high, pointing out to results such as the following:

• over 50 percent, up by 80 percent, of the persons exposed to a campaign have watched the entire video
• more than 20 percent of the persons who have watched the video have decide to like the product which was being advertised on Facebook
• more than 40 percent of the persons who watched the video visited, at a later moment, the website of the company advertising through Supersonic Ads.

Gil Shoham, the CEO of the company, stated the following: “This investment from Greylock will enable us to grow our global team faster and continue to deliver outstanding results for leading brands and publishers.”

The headquarters of the company is to be found in London, UK, while satellite offices can be found in the United States and in Israel. The company currently employs about 26 persons.