Investment Firms, DFJ Growth Fund and Tenaya Capital Invest $5.5 Million for Women’s Apparel Retailer, MyShape

Based in Los Angeles, California, MyShape, which has been an online leader in the personalized women’s apparel retail industry has announced on November 10, 2010 that it has closed $5.5 million in funding from DFJ and the DFJ Growth Fund as well as Tenaya Capital.

MyShape is quickly becoming one of the leading online retailers of women’s apparel. What makes MyShape stand out from the crowd is that it offers women a uniquely personal online shopping experience with its patented ShapeMatch technology, which allows women to personalize their apparel by matching the clothes to their curves and shape of their body. In addition to that, the ShapeMatch technology also allows women to select their apparel by their style and fashion preferences, body shape and fit.

The MyShape site itself is very elegant and makes the shopping experience a pleasant and as close to real as the real-life shopping experience. The company was founded in 2006 and is located in Los Angeles, California.

What has attracted investors to MyShape is that this unique company has been growing with its unique technology to personalize the shopper and is currently developing a new prototype product that will make the customer’s shopping experience even more personal.

According to the CEO of MyShape, Mercedes De Luca, the new platform that has been designed on the MyShape website has the potential to completely change the woman’s shopping experience online. One of the biggest problems that women face when shopping for clothing online is the right size for clothing. Then there is the question of whether the clothes that women order online fit right along their body shape. This is where MyShape has the potential to expand. MyShape’s platform works by eradicating the need for size and matches a woman by her shape to fit the clothes and works together with many designers to have a broad selection clothing available to meet the dimensions of a woman’s shape to ensure the right fit.

MyShape works by allowing women to register on the website and register. As women register on the website, the will be guided through a website that would take their measurements, fitting, and style preferences. This basically turns MyShape as a personal shopper for its customers. MyShape will then take the woman’s information and perform a personalized search for all the clothing that fits that woman’s style and shape preferences.

MyShape will become an even more powerful shopping experience for women with the new Style Tuner technology, which will allow women to rate thousands of different styles according to their preferences and at the same time will log all her style and shape preferences to better their shopping experience. The new Style Tuner will also record shoppers likes and dislikes and accordingly match items to their individual tastes.

Tenaya Capital is one of America’s largest venture capital firms which has locations in both Menlo Park, California and Boston, Massachusetts. The firm primarily invests in a broad variety in high-growth tech and internet companies. The firm currently has over $1 billion in funds under its management and some other companies in Tenaya’s portfolio include Aspect Gaming, Game Fly, MotoSport Outlet, NileGuide, ThreatMix, and others.