Investors Show Interest in Trillion Dollar Outdoor Lifestyles Industry as NBFog Closes Bridge Funding Round

eBased in Austin, Texas, NBFog is a well known outdoor lifestyles company that sells name-brand outdoor lifestyles products from outdoor clothing and foot ware to hunting, fishing, camping, and hiking equipment. Despite tough economic times, NBFog was able to close bridge financing as investors find that the outdoor lifestyles industry is worth $ trillion and has predicted to grow throughout these tough economic times. The bridge funding round was funded by undisclosed investors and the company plans to use the proceeds from the funding round to complete the execution of its business plan.

One of the primary reasons why investors decided to fund NBFog is because of the rapid growth and the high value of the outdoor lifestyle industry. Outdoor activity and recreation is a growing fashion in the United States with three out of every four Americans engage is some kind of outdoor recreation, be it hunting, fishing, hiking, bike riding, mountain climbing, or camping. Since NBFog was founded, the company has shown an amazing amount of success and has secured contracts with several premier partners. Some of these premier partners allow NBFog to execute licensing deals with well-known outdoor lifestyle brands, such as Long Leaf Camo, Strike King, Phunware, Vicious Fishing Inc, BuckScore, and more.

According to NBFog’s COO and CFO, Radny Russell; the economic climate is not the greatest today, but investors have noticed despite that, the outdoor lifestyle industry is growing at a record rate and more people are coming outside and with a combination of economic factors, people are rediscovering the great outdoors. With many people uncertain how long they might have their jobs and source of income, outdoor recreation seems to be replacing that expensive trip to amusement parks and resort areas. Camping is not as costly as staying in a hotel and activities, such as biking and hiking do not require paying for gas and are much healthier because of the exercise involved. Besides being NBFog’s COO and CFO, Mr. Russell is also an avid outdoorsman. NBFog also plans to execute deals with more name-brand providers in the outdoor lifestyles industry and is in the final stages of doing so.

The beliefs of NBFog’s investors was also backed by the Outdoor Industry Association , which has issued a report which finds the outdoor industry in general to be worth over $730 billion. The Outdoor Industry Association’s report, however, does not just show the amount of outdoor gear is being bought by consumers, but also shows the potential for generating jobs in the outdoor industry and helping the economy.