Motally Announces Series A Financing for Mobile Analytics Platform

Series A Led by BlueRun Ventures, Ron Conway Participates

SAN FRANCISCO Motally announced its Series A financing led by BlueRun Ventures with additional participation from Ron Conway. Motally’s Mobile Analytics was built from the ground up with mobile in mind to specifically address the entire range of mobile devices, networks, and service offerings.

“Motally’s mission is clear, our analytics platform connects publishers and advertisers with their users by delivering complete insight into the mobile web user. Tracking complete user behavior throughout a visitor session allows us to report powerful and actionable information that publishers can use to improve product offerings and refine marketing campaigns,” states Arte Merritt, CEO and Founder.

As the mobile experience increasingly becomes an extension of the traditional web, publishers and advertisers recognize the rising need to get more granular information about mobile web and application users in order to provide users with the best experience and to fully monetize their offerings. Mobile, however, is naturally more complex than the traditional web because of the wide range of handsets, operators and services.

“We are excited about Motally because they are the first company that has the opportunity to bring the ease of use and ubiquity of web analytics to the mobile Internet,” comments John Malloy, Partner at BlueRun Ventures.

Having an analytics platform that recognizes all the various mobile components while distilling core user-metrics provides publishers with a powerful tool to manage and reach their audience.

“Mobile data is critical to publishers as they need to understand who their users are and what they are doing on all platforms. The analytics Motally provides are essential to delivering effective product offerings and marketing campaigns,” says Ron Conway, a leading angel investor who has also participated in Motally’s series A.

Motally’s service is a hosted solution, available in both community and enterprise versions. Simply cut and paste a few lines of code and be up and tracking usage in minutes.

About Motally

Motally was founded in 2008. The team includes mobile industry veterans from Yahoo Mobile, Oracle, M:Metrics, and Com2Us. The company’s patent-pending technology ensures accurate data collection and analytic reporting from publishers’ mobile websites. The company is headquartered in San Francisco, CA. www.motally.com

About BlueRun Ventures

BlueRun Ventures is a leading early stage venture capital fund focused on Internet & Media, Mobile, Enterprise Software, and Semiconductors and Components. For the last 10 years, BlueRun Ventures has worked with early stage companies to build lasting businesses and successful exits in the crossroads of technology, ideas, and global markets. The firm has offices in Menlo Park, Beijing, Shanghai, Helsinki, Seoul, and Mumbai. www.brv.com

Source: Motally