SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center

Free Web Conversion Service to Debut at eMetrics

SAN JOSE, Calif. & ANDOVER, Mass. Converting website abandoners with real-time analytics, SeeWhy, Inc., today made a series of announcements that power the company into the website conversion market. In addition to securing $4.5 million in new funding, SeeWhy has opened a new SaaS delivery center and has fortified its management team to champion the company’s leading web conversion solutions. In a related announcement, SeeWhy launched its free abandonment tracking service, Abandonment Tracker Free.

“SeeWhy transforms website conversion with behavioral analytics that drive real-time actions directly relevant to individual visitors,” said Charles Nicholls, founder and chief strategy officer of SeeWhy. “Our Abandonment Tracker family of on-demand services gives website operators a simple and easy way to re-market to website visitors who have abandoned their shopping carts, online forms, applications, and registrations. SeeWhy customers using the service are seeing conversions of up to 30 percent of website abandoners to customers. The ROI for this type of re-marketing is off the charts.”

Powering the Fusion of Web Analytics and Action

SeeWhy delivers breakthrough improvements in website conversion by fusing real-time web analytics with automated marketing activities. Abandonment Tracker complements services like Google Analytics and solutions from Omniture, WebTrends and Coremetrics with immediate solutions that track consumer behavior and act fast when they’ve abandoned a site prematurely.

• Abandonment Tracker Free, the world’s first free abandonment tracking service, captures the unique IDs of website abandoners, emailing those IDs along with abandonment statistics to the website operator for use in follow-up, re-marketing campaigns targeted to the individual abandoners.

To bolster its entry into the market for real-time web analytics and re-marketing, SeeWhy is reinforcing its Abandonment Tracker launch with the following moves:

• $4.5 million funding round. Participating in the round were Scottish Enterprise, Scotland’s main economic, enterprise, innovation and investment agency; and existing SeeWhy investors, including Logispring, Pentech Ventures and Delta Partners.
• SaaS delivery and R&D center. Based in Edinburgh, Scotland, the new SeeWhy SaaS center developing and delivering the Abandonment Tracker services.
• New management team. Company founder Charles Nicholls is now joined by CEO, Scott G. Silk, and Vice President of Sales, Lou McNemany.

SeeWhy is debuting Abandonment Tracker Free at the eMetrics Marketing Optimization Summit being held this week at the Fairmont San Jose in San Jose, CA. A silver sponsor of the show, SeeWhy is exhibiting in booth 57.

For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Tags:

Shopping cart abandonment, website conversion, form abandonment, web analytics, SeeWhy, Google Analytics, Omniture, Coremetrics, WebTrends

Source: SeeWhy, Inc.