Leximancer Closes $1 Million in Private Funding

Powerful Customer Intelligence Software Attractive to Private Investors

BOULDER, Colo. Leximancer, a privately held Customer Experience Management (CEM) and actionable social media software company, announced securing interim investment of $1 million through new private investors.

“ Leximancer, with its proven patent-pending technology, is attractive to investors because they see the tremendous growth potential of the software and the company,” said Joe Mclean, Leximancer chairman. “There is a real need in the global marketplace for the unique insight that Leximancer provides to companies and organizations. We expect to see significant expansion across industries during the remainder of 2008 and well into 2009.”

The funds will be used to support Leximancer’s international expansion including its North American launch, to grow the sales and marketing activity, strategically enhance the software development team and support The Customer Insight Portal.

“Leximancer software has a strong track record in Australia and the U.K. and is now attracting significant interest from the North American business community,” said Neil Hartley, Leximancer CEO. “U.S. companies are seeing how Leximancer’s critical insight into customer behavior allows management to quickly identify and address product and service issues, which has significant implications to the bottom line.”

The Customer Insight Portal, recently launched at www.thecustomerinsightportal.com, gives marketing professionals, brand managers, competitive intelligence and customer experience managers the ability to make critical decisions based on factual data regarding customers’ thoughts and feelings toward their brand, products or service. By employing a rich variety of scientific methods to analyze call center notes, survey data, e-mails, documents, blogs, social media and Web sites, Leximancer provides insight into the root causes of customers’ attitudes and actions, allowing companies to determine not just what people think of them, but also why.

Leximancer and The Customer Insight Portal provide deep insight without the need for set up, which means that analysis is provided without previous knowledge of the information under investigation. Because there is no selection of terms before getting started the results are unbiased. Companies find out what is there, not just what they think should or might be there.

About Leximancer

Leximancer’s patent-pending software platform is available through OEM partners or through www.thecustomerinsightportal.com. It allows customer satisfaction, brand management and competitive intelligence professionals to automatically extract the root causes of customer attitudes from Internet communications such as blogs, Web sites and social media, as well as the vast amount of data currently locked within the enterprise in the form of e-mails, service notes, call center notes, voice transcripts and survey feedback. Through its intuitive concept discovery, cause-and-effect analysis, thesaurus and search functions, Leximancer is the only solution that delivers deep insight into customer attitudes by objectively identifying “unknown unknowns.” For more information, visit the Web site, www.leximancer.com, or the blog, www.customerinsightblog.com.