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eBureau Secures $12 Million in Series B Funding Led by Redpoint Ventures
August 20th, 2007 No comments
eBureau, an innovative provider of predictive scoring and information solutions, recently announced it has raised $12 million in Series B funding led by Redpoint Ventures, a leading Silicon Valley-based venture capital (VC) firm, along with existing investor Split Rock Partners. The financing, which brings eBureaus total raised capital to date to $28 million, will be used to expand eBureaus product development, sales, and marketing activities.
As part of its investment in eBureau, Redpoint Ventures partner Chris Moore will join the eBureau board of directors, effective immediately. Moore, who focuses on consumer Internet, online marketing, and business services opportunities for the firm, led the investment in Right Media, recently acquired by Yahoo!, and was actively involved in Redpoints investment in MySpace. Michael Gorman and Jim Simons, managing directors with Series A investor Split Rock Partners, will continue to serve on eBureaus board of directors.
This investment round represents a significant milestone in eBureaus ongoing growth and development, and serves as clear validation of our technology and business model, said Gordy Meyer, president and chief executive officer of eBureau. We are extremely pleased to welcome Redpoint to our group of investors, and to add Chris Moore to the board. This infusion of capital, along with Redpoints expertise in the online marketing space, will play a major role in eBureaus future success.
eBureau has done a tremendous job to date with the development and introduction of its breakthrough solutions in predictive analytics and scoring, and in securing major clients in the financial services and online marketing domains, said Moore. We believe the company will have a dramatic impact on the efficiency and effectiveness of the online performance marketing sector.
eBureau is applying a new, reinvented approach to predictive scoring across multiple markets, including direct marketing, credit and collections, and online advertising. Today, more businesses can realize the benefits of predictive scoring in real-time marketing and e-commerce processes. eBureau is making predictive scoring a widespread, mainstream tool for helping companies make smarter decisions throughout their customers lifecycles to improve profitability and gain important competitive advantages.
About eBureau
eBureau provides a suite of precision marketing, risk management, and fraud prevention information solutions to multichannel marketers, financial services companies, online retailers, and agencies today. Founded in 2004, eBureau has designed and built its patent-pending xTech(SM) platform, a proprietary, state-of-the-art data warehouse and real-time analytical scoring system. The company is headquartered in St. Cloud, Minn., and has received $28 million in funding from its founders, Split Rock Partners, and Redpoint Ventures.
For more information, please visit www.ebureau.com
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